Educational Psychology Questions And Answers Essays -

Instructive Psychology: Questions And Answers In the wake of perusing an article on Jerry Garcia of the Grateful Dead in a ?Rolling Stone? magazine, these are two instances of inquiries that I would pose to my understudies on a test (in a various decision design.) These inquiries are additionally illustrative of two distinct degrees of Bloom's scientific classification. 1) As an individual from the Grateful Dead, what was Jerry Garcia's just radio, announcement hit single? a) Throwing Stones b) Touch of Gray c) Built to Last d) Franklin's Tower Right answer: b. Contact of Gray. 2) In sequential request, distinguish which answer speaks to the movement of console players (musicians) that Jerry Garcia played with in the Grateful Dead? a) Brent Midland, Pigpen, Vince Wellnick, Keith Godchaux b) Pigpen, Keith Godchaux, Brent Midland, Vince Wellnick c) Keith Godchaux, Brent Midland, Vince Wellnick, Pigpen e) Vince Wellnick, Pigpen, Keith Godchaux, Brent Midland Right answer: b I feel that these are genuine instances of different decision questions since they do exclude from the appropriate response area decisions, for example, ?nothing unless there are other options,? or on the other hand ?the entirety of the abovementioned.? It assists with discarding decisions like these in light of the fact that these answers don't contribute in estimating understudies' dominance of the subject or in showing unlearned material. These inquiries both have unfair force, permitting me to see who has aced the material and who hasn't. The distracters that I chose for these inquiries are the key fixings that assist me with seeing who has aced the subject. The distracters are not evident wrong answers, they are decisions that make the understudies think, which at last raises the psychological degree of the test past that of just remembrance and review. I accept that my inquiries are clear and effortlessly comprehended. They ought not make the understudy pointlessly use vitality in making sense of precisely what the inquiry is posing. Likewise trying to make the inquiry as clear as conceivable I kept away from the utilization of language and other convoluted terms. I just utilized words that would be basic to their jargon. I likewise abstained from utilizing negative test words, for example, ?not? what's more, ?never.? By doing this I made my inquiries more obvious. I likewise made an effort not to make the correct answer excessively evident in contrast with my distracters. The exact opposite thing that I improved was to maintain a strategic distance from repetition by composing and re-composing the inquiries. Paper questions are invaluable in light of the fact that dissimilar to numerous decision addresses they can gauge what the understudies know and have aced. They take into account understudies to communicate, recorded as a hard copy, what they do think about the material for which they are being considered responsible. The second preferred position of the paper test is that they permit understudies to clarify why the material is critical to them (this is disguise of data.) Essay questions advance more elevated levels of reasoning and they additionally permit the understudies to take advantage of their innovative energies. Paper questions do have their hindrances like educator evaluating predisposition issues. It is a lot harder to review a free-progression of thought, communicated on paper then it is to review a scantron test. The exposition questions must be thoroughly considered so your understudies don't go off to some far away place based on what is truly being inquired. In the 90's more than 70% of tests were in numerous decision design. The different decision position permits the instructor to cover a lot of data with less mystery then that of valid/bogus or fill-in-the-clear testing groups. Numerous decision questions are a decent method to gauge an understudies level of judgment, while valid/bogus decrease answers to right/wrong choices. Various decision questions bring out differentiations between what is acceptable, what is ideal and what is wrong. Another significant bit of leeway in utilizing various decision questions is their capacity to segregate. Numerous decision addresses enable you to reveal to you which understudies have aced the material and which have not. This capacity is otherwise called oppressive force. A few educators incline toward numerous decision tests since they imagine that the target quality in the test evacuates the potential for evaluating predisposition. A few instructors will likewise support numerous decision tests since they believe that understudies will be less inclined to challenge their evaluation. One increasingly evident however vital preferred position to numerous decision testing is that they are effectively and immediately reviewed. Instructive therapists contend that one of the significant impediments of different decision testing is that they test understudies on

Political Philosophy Essay

Stylist (1999) alludes to solid majority rules system as one of the fair reactions to contemporary political condition. The creator unmistakably recognizes the solid vote based sort from unitary vote based system, pluralist majority rules system, definitive, and juridical vote based system. Every one of these kinds of popular government are optimistic, and are never applied to genuine political conditions in their unadulterated structures, yet they speak to the five unique dreams of the just request which merit consideration and ought to be unbiasedly looked into. Hairdresser (1999) characterizes definitive majority rule government in concentrated official terms. Definitive majority rule government practices the standards of differential populace; albeit legitimate vote based system is completely responsible to the vote based network which chooses it, this kind of just request depends on the greatness of elites (Barber, 1999). The two significant inadequacies are normal for definitive vote based system: first, it tends towards authority; second, it will in general disguise its political portrayal under the front of political astuteness. Accordingly, people chance confounding the political ideals with the political greatness (Barber, 1999). Juridical popular government depends on the standards of ensuring human rights. Intervention and mediation are the fundamental preconditions of juridical vote based system (Barber, 1999). In juridical majority rule government, the guideline of differential populace is communicated through over the top dependence on courts, which resolve and intervene policy driven issues and significantly limit the intensity of the law based government. Hair stylist (1999) composes that â€Å"juridical vote based system is inadequate in light of the fact that it sabotages the authoritative process†. The creator is certain that juridical popular government at first twists the thoughts of the regular right and the higher law, utilizing them as the mask for political reintroduction and portrayal (Barber, 1999). Pluralist majority rule government is the best popularity based type of all Barber portrays in his work. Pluralist vote based system depends on the standard of the implicit understanding which free political markets use during the time spent political trade (Barber, 1999). In differentiation from the two past types of majority rule government, the pluralist structure depends on dynamic (not differential) populace. All contentions and issues are parleyed with the assistance of bartering wherein free equivalent people are included. The pluralist majority rule government is lacking in light of the fact that the intensity of the implicit agreement and bartering is extremely feeble. In Barber’s (1999) see, pluralist majority rules system is excessively honest, and can't prompt development of any open reasoning. Unitary popular government could at first become the political portrayal of certain standard as the focal component of law based request. Albeit unitary popular government advances the consistent character of political choices, it will in general subvert the standards of individual self-governance. The job of populace in unitary vote based system is obscure (Barber, 1999). The issue is in that the solidarity of political thought necessitates that people converge with the remainder of the political network. Therefore, they hazard losing their political singularity, and advance aggregate political reasoning. Unitary popular government can't encourage self-acknowledgment; in enormous structures, unitary majority rules system verges on compulsion and malice (Barber, 1999). In numerous perspectives, unitary popular government is equal to â€Å"conformist† kind of political request, which blends oppression in with dread and perspectives network accord through the crystal of collectivity and aggregate political interests. Hair stylist (1999) is certain that solid majority rules system is the political request of things to come. The creator sees this sort of popularity based request as a network which will never be collectivistic, and which is the most good with the contemporary society. The center of solid majority rules system is simply the legislature, wherein residents administer themselves (Barber, 1999). The compromise depends on self-enactment, and the making of the political network. The referenced political network is the key component of solid majority rules system, and it is the important condition for changing the political clashes into the helpful epistemological devices of open reasoning (Barber, 1999). At the same time, Barber neglects to characterize the standards for the creation and presence of the as of now referenced political network. On the off chance that solid majority rule network exists to change political clashes or execute political choices (Barber, 1999), it is muddled whether this network will keep its past structure when it accomplishes its political objectives. One can’t however concur with Barber (1999) in that in solid popular government network is perpetually connected to the thought of citizenship, yet there are striking differences between the ideas of network and support. Albeit solid vote based system claims striking the misbalance among investment and network, it doesn't offer any dependable models for accomplishing the popularity based universe of the normal finishes, in which struggle serves the argumentative methods for transforming the majority into the equitable citizenship. End Strong majority rules system is seen by Barber (1999) as the best and the most practical sort of popularity based request. Hair stylist (1999) underlines the insufficiencies which definitive, juridical, unitary, and pluralist vote based systems show. At the same time, Barber (1999) neglects to give the measures to making and supporting the solid vote based network and cooperation. The connection among network and support remains misbalanced, and solid vote based system will scarcely strike it.

Professorial Help

Professorial Help While we continue working 7 days a week toward selecting the Class of 2010, Id like to take an opportunity to thank the many awesome faculty members who have helped out with selection this year, including Alex Slocum, Steve Graves, Daniel Hastings, and Paul Gray. Each year, many brilliant professors assist in choosing the class. In previous years, these faculty members have included Wolfgang Ketterle, Patrick Henry Winston and Don Sadoway. Speaking of Professor Sadoway, there was a nice article about him in the Boston Globe a week ago. Check it out: Sadoway, a professor at the Massachusetts Institute of Technology, works to make metal smelters environmentally benign. He invents materials and batteries that will help the world transition from a fossil-fuel-powered world to an electrochemical world where energy will be produced and stored cleanly. He tries to incorporate ethics into engineering. People are beginning to realize that climate change is the number one problem facing humanity, and I want to be in the cadre of engineers and scientists who come up with solutions, he said. His latest attempt to help people through science lies on a table in his office: a thin blue square that produces about as much energy as a quadruple-A battery, but has the look and feel of a potato chip bag folded in half. The sLimcell as Sadoway calls the flimsy battery, is basically made of thin foils a radical departure from traditional batteries, which are typically heavy and filled with liquids. One day, powerful but lightweight batteries like the sLimcell prototype will set people free of power outlets and the gas pump, powering everything from laptops to electric cars, Sadoway said. That, in turn, will allow environmentalism to move forward. Electric cars will no longer be limited by heavy batteries with brief lives, and a green choice wont mean a sacrifice. You can read more articles about how MIT is trying to improve the environment at Environment in depth.

Conjugating the French Verb Conduire (to Drive)

The Visual And Performance Arts Of Europe - 1367 Words

Welcome, to my traveler’s guide to the performing and visual arts. In this guide, you will explore first hand, the visual and performance arts of Europe. First, we will look at performance arts of Europe which, date back to early 534 B.C. when Thespis won the first public contest for tragic poets in Greece. The term â€Å"thespian† derives from Thespis’s name. In addition, Thespis also introduced performance masks, which would soon become a staple of Greek and Roman Theater. Let’s fast forward quite a ways, to 1576, where the first commercial theater is opened in London, England, becoming the first Elizabeth playhouse in the world. Many performance pieces were performed here; including many plays from the famous William Shakespeare and, the†¦show more content†¦Each with varying price ranges, depending on your seats. For good quality seats, such as the â€Å"circle† section A, your ticket prices will be anywhere from $41.50 - $44.75, also depending on the dates of the show. I got the chance to go for the 10th anniversary, which was a spectacular performance. Visual art, has also been a prominent factor in European culture and society. Visual art began in Europe during Prehistoric times, somewhere around 30 to 20000 BCE, this art was located in a cave in Spain and is known as the â€Å"El Castillo Cave Art†, which is so far, the oldest known cave paintings in the world. Going further in time, European artwork is emboldened by many great painters and architects such as Leonardo DaVinci and Michelangelo; whom were famous for some of the greatest canvas and architectural paintings known in the world today. Most of these paintings from these artist, can be found in our next location, The Louvre, in Paris, France. The Louvre, was built in 1190, as a fortress to the Empire of France. The LeMusee du Louvre, is located along the banks of the Seine River, in Paris. The Louvre, was reconstructed after it’s time as a fortress, to serve as a royal palace. Its expansion continued over the years, covering a total area of now 652, 300 square feet, much more than its original square footage of less than 600,000. In 1793, after moving the royal residence to Versailles by King Louis XIV; The Louvre, became an art museum,Show MoreRelatedThe Baroque Era848 Words   |  4 PagesBaroque Era occurred from 1590 to 1725 AD in various parts of Europe. Its style was very different from its predecessor’s, the Renaissance, focus on antiquity. It was not until the Reformation that the Baroque style took its place in history as a momentous period. During the Reformation, people broke from the almighty Roman Catholic Church and created their own form of Christian faith, Protestantism. This Protestant move ment took Europe and other countries by storm who either disagreed with the teachingsRead MoreAnalysis Of John Cage s Song Books 1567 Words   |  7 PagesCage became a theology major in college. However, two years after he decided that going to Europe would be more beneficial for his future writings than studying at school was. He spent a couple years in Europe, studying various forms of art. In 1931 he came back to California, and started earning money by teaching private lessons on contemporary art. In 1933 began to focus on music rather than on visual art, and moved to New York, and later to California (UCLA), to study with Schoenberg. In Cage’sRead MorePostmodernism : Modernism And Postmodernism1549 Words   |  7 Pages environmentalism and post humanism in a culture of active includes sexual minorities, and the ideas of feminism. Art of modernism and postmodernism is the realization of a universal picture of the world, reflecting the human consciousness of the twentieth century, the main feature of which is the new principle of the relation of being and consciousness. Modernism is the style of art and thought in the first half of the twentieth century. Its critics understood in two ways - in the broad and narrowRead MoreArt From Baroque Period Through The Postmodern Era Essay1467 Words   |  6 PagesArt from Baroque Period through the Postmodern Era Renaissance art history began as civic history; it was an expression of civic pride. The first such history was Filippo Villanis De origine civitatis Florentiae et eiusdem famosis civibus, written about 1381-82. Florentine artists revived an art that was almost dead, Villani asserts, just as Dante had restored poetry after its decline in the Middle Ages. The revival was begun by Cimabue and completed by Giotto, who equalled the ancient paintersRead MoreEssay on Art from Baroque Period Through the Postmodern Era1486 Words   |  6 PagesArt from Baroque Period through the Postmodern Era Renaissance art history began as civic history; it was an expression of civic pride. The first such history was Filippo Villanis De origine civitatis Florentiae et eiusdem famosis civibus, written about 1381-82. Florentine artists revived an art that was almost dead, Villani asserts, just as Dante had restored poetry after its decline in the Middle Ages. The revival was begun by Cimabue and completed by Giotto, who equalled the ancient paintersRead More performing arts Essay1357 Words   |  6 Pages What is Performance Art? How does it differ from Theater? nbsp;nbsp;nbsp;nbsp;nbsp;The term quot;Performance Artquot; started in the United States in the 60s. It was originally used to describe any live artistic event, which included poets, filmmakers, musicians, dancers, etc. Even though the descriptive word came about in the 1960s, there were earlier precedents for performance art. The live performances of the Dadaist meshed poetry and visual arts. The German Bauhaus, founded in 1919Read MoreSocial role of women1061 Words   |  5 Pageseternal topic. In an age when the images of women were expected to be associated with marriage, motherhood, and domestic matters, few Americans could have thought of a young woman from an upper-middle class family would pursue professional study of art in Europe in the late nineteenth century. Yet, praises and critics both fall on the young artist, Mary Cassatt (1844 - 1926). In this paper, I will show how two historians contrast about the their views of this feminine artist, as well as their methodologic alRead MoreArt Quiz 1 Essay867 Words   |  4 PagesArts Appreciation 1301 Chapter 1 Quiz 1. Chapter One opens by describing the work of artist Cai Guo-Qiang. Gunpowder is an unusual material to draw with and the sky is an unusual surface to draw on! What reasons does the artist give for using gunpowder as his drawing material? Cai Guo-Qiang wished to create beauty from something like gunpowder, which is originally considered a force of destruction. 2. On page 3, the author (Sayre p.3) states: â€Å"Appreciating art is never just a question of acceptingRead MoreMusic Is A Part Of My Life1637 Words   |  7 Pagesevery other form of art, music is universal and can be enjoyed by people from all different backgrounds. It gives people a chance to understand the world differently rather than simply sitting in class taking a test. Every single time I hear a new song my life changes and I fall in love again. Each student should have the opportunity to fall in love with the arts and change for the better. Although many people regard art education as a luxury, the creative activities found in art classes like musicRead MoreRoyals and Peasants in the Renaissance889 Words   |  4 PagesDuring the Renaissance there is a clear difference between the royals and peasants. Courtesans were sent to schools where they learned steps and techniques to be used in performances as well as the behaviors to have during court. 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The Scopes Monkey Trial Research Paper Free Essays

The Scopes Trial Today evolution is taught in public schools in America, but it has not always been that way. The legal battle that led to the teaching of evolution in public schools has been a very long one. Creationism was taught in public schools until the late 19th century. We will write a custom essay sample on The Scopes Monkey Trial Research Paper or any similar topic only for you Order Now Following Darwin’s theories being introduced in 1859 many began to accept evolution during the 1860’s. This would continue in America until a flamboyant, Christian, lawyer named William Jennings Bryan campaigned against the teaching of evolution. Bryan found supporters very easily because of a grassroots movement in America following World War I; which was a vast change in society that led people towards a simpler and more religious lifestyle. This movement led several states to create laws banning the teaching of evolution in public schools. Bryan and his movement was of course opposed by many which led to the legal battles that have taken America from a non-evolution teaching society to the evolution teaching society it is today. In this paper I will discuss the first major court case that brought significant national attention to these laws. The first major court case that brought significant attention to the laws banning the teaching of evolution in public schools is â€Å"The Scopes Trial† or â€Å"The Monkey Trial† in Dayton, TN in 1925. This trial was the State of Tennessee vs John Thomas Scopes, who was a high school football coach that was also a substitute. Although this case would turn out to be more about Scopes breaking a law than the teaching of evolution in public schools; it was significant in bringing national attention to the laws. After the state of Tennessee passed the Butler Act, which banned the teaching of anything that contradicted the idea of creationism from the Bible, there was a group of businessmen from Dayton, TN who felt they could bring business and attention to their small town thanks to the new law. They devised a plan to find a local teacher willing to oppose the law by teaching evolution in the classroom. They were able to find such a teacher in John Thomas Scopes; Scopes was the perfect candidate. He was young (25), new to teaching (first year), new to town, and was well liked by the towns people. It took little convincing to get Scopes to oppose the law and he did so while substituting a high school biology class. When knowledge of Scopes teaching evolution was made public he was arrested and taken to trial. The trial quickly grew in fame when two of America’s most prominent lawyers took the case. William Jennings Bryan volunteered to serve as the prosecutor for the State of Tennessee which led to Clarence Darrow becoming the Defending lawyer in the case. Darrow was a famous Agnostic, defense, lawyer who wanted to prove Bryan wrong more so than to prove Scope’s innocence. With the new â€Å"celebrity† lawyers on board for the trial; the case quickly gained fame. The business men of Dayton, Tennessee were quickly pleased to see their plan had worked. There were vendors, tourist, and media flocking to Dayton for the trial. The vendors were selling hot dogs, and water outside of the courthouse. The many curious people who came to Dayton to witness the trial caused the town to be flooded with people. All of the hotels were so full it led to many members of the media staying in a warehouse and sleeping on the floor. For the first time there was a national radio broadcast from the courtroom of the trial and the trial was recorded on film. There were so many people in the courtroom that the weight caused the support beams to buckle in the courthouse. The buckling of the beams lead to the trial being held outside one day; then returning inside with a limited amount of people able to attend. During the jury selection Darrow quickly realized he was at odds. It was hard to find an unbiased jury in Dayton Tennessee because the vast majority of residents were Christians and was neducated on what evolution is. They saw evolution as a direct threat to their religion rather than a scientific theory. The jury ended up being made up of farmers who were mostly illiterate with the majority being church goers; six were Baptist, four Methodist, one Church of Christ, and one was a non-church goer. Since Darrow knew he could not prove that Scopes was innocent of breaking the law. He would rather try to prove that the law itself was unconstitutional; and decided to make his case based on science versus ignorance. He had planned on calling in several scientific scholars as witnesses to argue the topic of evolution over creationism but the judge deemed this unreasonable. The judge did not allow the witnesses and said that the case was about the law and not evolution. This was the case for Darrow but not for Bryan. Bryan argued that creationism was true and spent most of his time in court preaching from the Bible. Bryan even preached to the public on the courthouse steps and in the local Methodist church while he was in Dayton. This tactic won over the local people and even the defendant. Scopes was quoted saying â€Å" Bryan was a powerful speaker†. With Bryan’s tactics being allowed by the judge and going over well with the jury and local people Darrow saw only one way to â€Å"win†. Instead of trying to keep Scopes from being convicted he would make his case into a personal vendetta against Bryan’s beliefs. When Darrow presented his defense he called one witness; Bryan. This was a shock to everyone in the court as well as around the country. The judge allowed it as long as Bryan was okay with it. Bryan agreed so he took the stand to be questioned by Darrow. Darrow made the most of his opportunity and questioned the faith that Bryan held so dear. He began by asking him about stories from the Bible and how old the Earth was. He then delved deeper into the creation theory; asking if Bryan knew how long it took God to create the Earth, if the days that were spoke of in Genesis were man’s days or God’s days, and if they differed. Of course; Bryan could not answer truthfully, only guess. This led to Bryan acknowledging that the periods of creation in Genesis could have possible been millions of years rather than days. This gave ground to the theory of evolution to be included in the creationist’s idea of the beginning. The day after Darrow questioned Bryan the judge ordered the testimony to be absolved from the case. He said that it had no bearings on the case. Scopes was found guilty and fined $100. Even though Darrow was unable to prove Scopes innocence he was able to show a chink in the armor of the creationist claims against evolution and make a bigger name for himself. Bryan died five days after the trial in Dayton Tennessee while taking a nap after lunch. Darrow appealed the case to the State Supreme Court in an attempt to get the law deemed unconstitutional. The Supreme Court found that Scopes should not have been fined but did not retry him. It was not until 1965 when the American Civil Liberties Union made a case against the state of Arkansas that the Supreme Court ruled that laws against the teaching of evolution were unconstitutional. Works Cited Crewe, Sabrina and Michael V. Uschan. The Scopes â€Å"Monkey† Trial. Milwaukee: Gareth Stevens Publishing, 2005. Print. Groce, Eric, Tina L. Heafner and Katherine A. O’Connor. â€Å"Monkey Business: Teaching the Scopes Evolution Trial. † Social Studies Research ;amp; Practice (2011): 107-128. Print. Lovorn, Michael G. â€Å"Monkey Town: The Summer of the Scopes Trial. † Social Studies Research ;amp; Practice (2009): 99-106. Print. Singham, Mano. God vs. Darwin. Plymouth: Roman and Littlefield Education, 2009. Book. How to cite The Scopes Monkey Trial Research Paper, Essays

Business Capstone Project Reputation and Online Purchase Behaviour

Question: Discuss about the Business Capstone Project for Reputation and Online Purchase Behaviour. Answer: Introduction The modern day business environment is largely dominated by the emergence of technologic advancements, where internet plays the pivotal role in grabbing the attention of retail marketers. Various studies conducted previously have significantly captured the picture that retail outlets worldwide have transcended through their infancy to gain significant potentials from the target markets through the effective integration of internet technology (Kim Lennon, 2013). Today, billions of people globally are inclined towards shopping online due to the growth online sales, which can be attributed to the advantages of internet technologies to provide a significant amount of information promptly and economically (D'Alessandro, Girardi Tiangsoongnern, 2012). However, a hefty portion of the world population still does not believe in online shopping, as their faith is extensively persuaded in the traditional shopping process. Hsu, Chuan-Chuan Lin, and Chiang (2013) argue that companies in a highl y competitive global environment require maintaining long-term profitability via developing the ability to attract and retain customers and shaping up a loyal customer base. Therefore, a considerable number of companies are finding it difficult to understand the buying behaviours of the customers while gaining clear comprehension about the factors influencing or attracting shoppers towards the brand. Therefore, the research is intended to investigate the multiple factors and antecedents associated with the enhancing online brand presence and determining shopping behaviours. Background Literature The previous literature or theoretical backgrounds are identified or explored for developing the study with the aim of constructing hypothetical knowledge regarding the underlying dimensions associated with consumer shopping behaviours and attitudes. Apart from that, the utilisation of literature is based on examining the relationships between different factors and online shopping attitudes and perceptions (Cheung Lee, 2012). Retailing Kim and Krishnan (2015) have suggested that retail segment is the most vision business sector of the global economy, as the consumers worldwide are exposed to multiple alternatives from catalogues and various television shopping opportunities to internet in addition to the traditional retail stores. Therefore, the entire retail business environment is significantly categorised into two broad types, such bricks-and-mortar and online stores (Cheng Huang, 2013). On the other hand, citing the reference obtained from Shiau and Luo (2012), different modes of retailing are designed by the retailers depending on the type of business, where these patterns significantly influence the shopping behaviours among the customers of the individual industry. Telemarketing, catalogue sales, social media marketing, sales promotion, and teleshopping are the elementary methods for advertising and promoting sales of the retail divisions. The fundamental aim of such marketing and advertisement activities d esigned by the retailers are solely dedicated to attracting and motivating the consumers and helping the developing a positive buying attitudes (Shiau Luo, 2012). Internet Sales and Online Shoppers Studies like Cantallops and Salvi (2014) and Cheng and Huang (2013) have identified that internet is commonly used for searching the key information, generating in-depth perception about the products or services, online banking, and online payments among many other important activities. The online selling infrastructure considers the growing engagement of the customers towards the online mediums for accomplishing their various transactions and fulfilling the everyday needs for expanding the growth of online business (Cantallops Salvi, 2014). Hence, the particular process is committed to capitalising the increasing opportunities offered by the recent marketing environment. Reputation of Online Shopping The e-commerce or e-marketing sector has grown immensely in the past decade. Due to constant up gradation of technology majority of the people especially people belonging to younger generation prefers shopping online rather than physically visiting the shop. People finds online shopping more effective as they get detail information about the products and also gets an idea about the quality by reading its reviews. As per the recent statistics more than 3 billion people uses internet everyday this is almost equivalent to the 20% of the worlds population (Cantallops and Salvi, 2014). As stated by Shiau Luo, (2012), UK is considered to be one of the most developed markets of online shopping in the world. More than 60% of the UK population does online shopping almost every week. U.K Population 68, 789, 500 People accessing internet daily 56, 860,249 Source: (Kim Lennon, 2013) Research Questions Based on the identified issues in online retailing environment and preliminary knowledge gaining from the review of literature, the key research questions are: What way reputation of a selling organization affects individual purchasing behaviour of the customers? What are the prime factors that influence decision-making process of the customers in online shopping process? What strategies and approaches can be employed by the key retailers to enhance their online brand reputation and presence in the contemporary environment? What suggestions can be given to the online retailers for improving their risk perception and privacy typology? Research Methods The entire research will be carried out by considering an actual and systematic procedure with the right combination of discovering, explaining, and rectifying the facts and evidence obtained through the analysis. By looking at the nature of the research topic, this study will be entirely performed by appointing a quantitative research approach only. The quantitative study is based on gaining a large amount of numerical data from the chosen population with the aim of achieving overall statistical results and characteristics in the exploratory and predictive manner (Hsu, Chuan-Chuan Lin Chiang, 2013). The study would focus on the effective utilization of positivism research philosophy, deductive approach and descriptive design for fulfilling all the research objectives in an appropriate manner. The study would consider the mentioned process for capturing in-depth information about the purchasing behaviour of the customers. Furthermore, it would also allow the research study to analyz e research hypothesis in an appropriate way. Data Collection and Analysis For capturing in-depth information about the research study, online survey technique would be utilized in an effective. A questionnaire will be formed for capturing effective quantitative information about the research study. 50 respondents will be selected by employing a random sampling procedure from a broad range of customers from the retail industry of USA. Moreover, the survey will be performed by developing close-ended questions and transmitted to the respondents in their e-mails for collecting adequate responses. Lastly, it is worth to mention that the close-ended questions are designed by relying on the reflections from the literature while the responses for each item are distributed on a range of five-points in the Likert scale. In case of analysing the data obtained from the primary information, statistical tools such as SPSS will be utilised. The importance of the SPSS software is based on extracting the key facts out of the large base numerical data (Kim Krishnan, 2015). Subsequently, a regression analysis will be carried out in the next phase of data analysis with the aim of justifying the principal relationship between the two variables, such as the factors affecting shopping behaviours and the perception of the online purchasers. In addition, tables, charts, and graphs will be designed and formed for ensuring the suitable presentation of data and supporting the smooth identification of research findings. Conclusion From the use of overall data collection techniques and analytical procedures, it can be estimated that reputation of online organizations are extremely crucial for influencing the behavioural pattern of the customers. In fact, decision-making of the online customers depend upon the intangibility and practicality of the companys online presence. In addition, cultural integration to online shopping approaches may need to be maintained by considering the socio-cultural trends of the particular economy (D'Alessandro, Girardi Tiangsoongnern, 2012). With the combination of the proposed findings, it is expected that suitable suggestions for future research will be proposed for enhancing the professional knowledge and technical abilities of the retailers regarding the improvement online business activities. References Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, 41-51. Cheng, H. H., Huang, S. W. (2013). Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior.International Journal of Information Management,33(1), 185-198. Cheung, C. M., Lee, M. K. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms.Decision support systems,53(1), 218-225. D'Alessandro, S., Girardi, A., Tiangsoongnern, L. (2012). Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry.Asia pacific journal of marketing and logistics,24(3), 433-460. Hsu, C. L., Chuan-Chuan Lin, J., Chiang, H. S. (2013). The effects of blogger recommendations on customers' online shopping intentions.Internet Research,23(1), 69-88. Kim, J., Lennon, S. J. (2013). Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model.Journal of Research in Interactive Marketing,7(1), 33-56. Kim, Y., Krishnan, R. (2015). On product-level uncertainty and online purchase behavior: An empirical analysis.Management Science,61(10), 2449-2467. Shiau, W. L., Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective.Computers in Human Behavior,28(6), 2431-2444.